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Wednesday, March 14, 2012

A Perfect Aim, and Missing the Target

A Perfect Aim, and Missing the Target

It is always a shame when a person, organization, or group loses sight of their objective, their reason for being.

Albert Einstein said “A perfection of means and a confusion of aims, seems to be our main problem."


A service company forgets their call to serve their customer, and instead becomes bureaucratic, following the rules.

A hospital begins to focus on profitability, giving lip service to patient satisfaction (relating it to profitability) and patient care is forgotten.

A pastor thinks the target is the size of the congregation, their popularity and prestige, while spiritual development and maturity of members in the congregation is somehow seen as competition.

Political parties and representatives look at re-election and accumulating power while they forget the people they are to represent.

Do I need to talk about bankers and investment brokers?

Profitability in a business is necessary to staying in business, but it cannot become the reason for being. Size and power are needed to do a job, but those things should not be the target. The Bible asks, what does it profit a person if they gain the whole world, and lose their soul?

Stop the insanity!

What is the purpose of your existence? Aim there! And if you lose, you will be losing with faithfulness to your call, to your purpose.





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